Built for the field, not the office.
The trades deserve better marketing. That belief took me from an IT project management career to a camera, and eventually to founding CDS Visuals.
I studied Business Administration and Information Systems at UNC Greensboro and spent my early career managing IT projects. Photography pulled me out of it — my first five months on Unsplash earned 30 million views and a New & Notable Photographer nod in 2019, and my work there has now passed 61 million views. That momentum became a business.
Today I lead CDS Visuals, where my team and I produce tactical video content for blue-collar businesses — heavy equipment manufacturers, paving contractors, concrete producers, safety companies. We shoot on jobsites and trade show floors, not sound stages, and the work has one job: help our clients win work, grow crews, and build their brand.
I also serve as fractional CMO for Anderson UnderBridge, a heavy equipment manufacturer with a very niche product. My job there is bringing everything I've learned in the field — and the innovative marketing tactics we've built at CDS — inside a manufacturer, turning a specialized machine into something the whole industry pays attention to. That included leading their CONEXPO-CON/AGG 2026 exhibit, where a redesigned booth, custom animations, and a VR experience built by the CDS team drew over 3,000 people.
When I'm not behind a camera, you'll find me spending time with my family, cheering on Charlotte FC and U.S. Soccer, or out at an industry event.
- Company
- CDS Visuals — video partner for construction & manufacturing
- Also
- Fractional CMO, Anderson UnderBridge
- Based in
- Fort Mill, SC — working nationwide
- Education
- B.S. Business Administration & ISM, UNC Greensboro
- Recognition
- PaveX Best Marketing Video 2024 · Unsplash New & Notable 2019